Sea of Noise

Thu, 27 May 2004

McDonald's Experimenting With RFID

Maybe the evil geniuses locked in McDonald's basement aren't as evil, or as smart, as I thought. Helene wrote to tell me that McDonald's is testing something like the McD-Pass I envisioned. Well, not exactly, but pretty close. As Forbes reports, McDonald's is experimenting with RFID in several ways, including accepting EZ-Pass for payment in Long Island. So far, though, the emphasis seems to be on using existing systems from other vendors and primarily as a simple cash-replacement.

But give them time...

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