Sea of Noise

Fri, 17 Mar 2006

Why Top 40 Radio Sucks

Though maybe it didn't take scientific research to figure this out, apparently popular music is popular because it's popular, not necessarily because it's good.

Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs' popularity increased, participants selected it more often.

The upshot for markerters: social influence affects decision-making in a market.

[via brenda]

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